Jack Ma, the charismatic founder of the world’s largest B2B portal, alibaba.com once told, “Don’t change you Rabbit!”. Here by rabbit, he was referring to your dream. He advised not to change your dream, stick to it, if required change the tactics, but don’t change the dream. I came to know about this yesterday, while reading the book “The Habit of Winning” by Prakash Iyer.

Today, while I was working on our current project, I realized that, when I started working on the project, I was remembering what I have modified or coded on which file for what. At that time, I knew a little about the project and the proprietary application on which it was built. But as I am getting older with project, I realized that, though now I know much more and better regarding this application than before, but it’s not that easy to remember everything I am modifying/coding on any file for anything. Then I realized that why it’s important to stick to a niche.

Since the inception of Indibits, we have sticked to our niche. We are providing Open Source Web Solutions to Businesses worldwide since then. We are working on technologies like PHP, MySQL and Ajax etc since the beginning. We could have provided other services in addition to what we do now. We could have providing services on Dot.net and other MicroSoft technologies, we could have reselling domain names and web hosting, we could have building apps for iOS and Android, we could have providing services like SEO or Content Writing etc. Most of the companies here providing everything. But we did not agree. We sticked to our niche and we are doing very well. Our clients are loving us. We can learn more, we can gain more and we can be one of the best experts on the field we are working now. Like people say, ‘A Jack of all trades is master of none’, we did not wanted to be a jack of everything. Instead we chose to be master of what we are doing now.